Last updated: March 1, 2023
Solera Awning® Motor Part, Replacement, Fabric (“Solera Awning®,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and disclose information from you when you visit our website or make purchases. Please read this disclosure carefully to understand our online practices.
Information We Collect
We collect both personally identifiable and non-personally identifiable information from site visitors. The types of information we gather depends on how you interact with our website.
Personally Identifiable Information
Personally identifiable information refers to data that identifies a specific individual. When you create an account, place an order, subscribe to our newsletter, submit a warranty claim, or contact us – we may collect your full name, email address, phone number, billing and shipping addresses, and other information required to complete transactions or fulfill requests.
Credit card numbers are collected only through secure online payment processors like Stripe and PayPal. We do not have access to or store full credit card information on our website servers.
Non-Personally Identifiable Information
Non-personally identifiable information refers to general website analytics like visitor traffic, popular pages, search terms, and clickstream behavior. This data is aggregated and anonymous.
We use common tracking tools like Google Analytics, Google Ads, and Facebook Pixel to understand site usage trends and help better market our products to interested shoppers. However, we do not connect your identity to this non-personal data.
How Information is Collected
Solera Awning® collects both personally identifiable and non-personally identifiable data in the following ways:
- Account Registration: We collect your name, email, address and payment information when you create an account to make purchases on our website. This information allows us to create your account, process orders, and communicate regarding your purchases.
- Product Orders: We require your name, contact information, shipping/billing addresses and payment information to process and ship your orders as well as notify you of order status.
- Newsletter Signup: If you opt-in to our newsletter, we collect your email address and name so we can send you product updates and promotions. You may opt-out at any time.
- Contact Form Submission: When you submit inquiries via contact forms, we receive your name, email, phone number and message content. We use this to respond to your inquiry and keep a record of communication.
- Warranty Claims: When you submit a warranty claim, we require your name, contact information, order invoice number, and details about the product issue. This allows us to process warranty requests.
- Website Analytics: As you navigate through our website, analytics tools like Google Analytics collect anonymous technical usage data through cookies and page tags. This helps us improve webpage usability and monitor marketing campaigns.
Why Information is Collected
The information Solera Awning® gathers allows us to improve our website, products, customer service and marketing efforts. We use collected data for the following purposes:
- Create and manage user accounts
- Process, fulfill and follow up on product orders and inquiries
- Provide products and services as requested by customers
- Administer warranty and guarantee claims
- Personalize shopping experience and recommend relevant products
- Communicate news and updates regarding orders, shipments, and special promotions
- Monitor and analyze website metrics like traffic and referrals
- Perform statistical analysis of site usage and user demographics
- Process payments, refunds, and handle returns
- Detect, prevent, and respond to fraud, breach of policies or terms
- Comply with legal obligations regarding record-keeping and disclosure
When Information Is Disclosed
Solera Awning® will not sell, trade, or share any personally identifiable information with third parties without your consent, except in the following circumstances:
- It is necessary to complete transactions or fulfill orders
- It is required to deliver products, services or information you request
- It is disclosed to payment processors like Stripe and PayPal to validate orders
- It is provided to shipping carriers like FedEx and UPS in order to fulfill orders
- It is needed to maintain, service, or debug our website or servers
- It is required to confirm your ownership or authority regarding requests
- It is disclosed to technology providers under contract who help maintain our system
- It is required to be shared by law, legal process, litigation, or audits
- It is necessary to protect the rights or safety of Solera Awning®, users, or the public
- It is disclosed or transferred as part of any merger, acquisition, debt financing or sale of company assets
- It is shared with parent companies, affiliates, subsidiaries we own or control
In these cases, we limit shared information to the minimum extent necessary.
We do not sell or share any non-personally identifiable data collected from website analytics to unaffiliated third parties. Aggregated statistical data about site usage may be provided to reputable marketing or analytics partners like Google Ads to help us understand usage trends or target relevant promotions. When shared, this analytics information does not include any personal data that identifies individual users.
How Information is Secured and Retained
We take reasonable security measures to protect against unauthorized access or alteration of personally identifiable information. However, no website can fully eliminate security risks. We cannot guarantee the absolute security of your data.
Some key ways we secure your data include:
- All website pages are delivered through HTTPS encryption.
- Passwords are hashed to protect user account access.
- Payment information is processed by certified PCI-compliant payment gateway providers like Stripe and PayPal.
- Physical access to data servers is restricted and protected.
- Employees are trained on privacy practices and data handling procedures.
- We limit employee access to your personal data as much as possible.
- We maintain regular backups to prevent data loss.
- We periodically review and audit our security policies for effectiveness.
We retain personal user data only as long as necessary to fulfill your orders, maintain proper records, or comply with legal obligations. Non-personal website analytics data may be retained indefinitely to understand website trends over time.
Cookies and Tracking Technologies
Solera Awning® and our marketing partners utilize different technologies to analyze site usage, personalize your experience, and improve our marketing efforts. These include:
Cookies: Cookies are small files that websites place on your device to identify you across multiple sessions. Cookies allow us to provide important site features and understand usage patterns. You may disable cookie usage through your browser settings but this may interfere with website functionality.
Web Beacons: Small transparent image files embedded on our web pages that allow us to measure when a page has been viewed.
Analytics Tools: We use trusted third-party analytics providers like Google Analytics and Facebook Pixel that utilize cookies and page tags to collect aggregate usage data. You can opt-out within their respective settings.
Online Advertising: Third-party ad networks we work with like Google Ads or Facebook may use cookies and web beacons to offer you relevant product promotions based on your browsing history across websites. You can opt out of personalized ads within their settings.
Do Not Track requests are not universally supported at this time. Disabling tracking technologies may interfere with website performance or ability to personalize your experience.
Third-Party Websites
Keep in mind our website may contain links to other sites like suppliers and 3rd party dealers that are not governed by this privacy policy. We recommend reviewing the privacy practices of any website you visit. We are not responsible for the content or privacy policies of any linked third-party sites.
Modifications to this Policy
We may modify this Privacy Policy from time to time to reflect changes in website functionality, legal practices or privacy concerns. Please check this page periodically for updates. Updated policies are effective immediately when posted. Your continued use of our website constitutes acceptance of any modified privacy policies.
Your Rights as a User
You have certain rights with respect to the personal data we collect about you. These include:
- The right to know what data we collect about you
- The right to receive a copy of the personal data we have collected
- The right to edit and correct inaccuracies in your personal data
- The right to restrict or object to certain data usage
- The right to have your data erased in certain circumstances
- The right to data portability to another organization
To exercise any of these rights, please contact us using the information below. Note that we may need to verify your identity before fulfilling requests. We will respond to requests within 30 days whenever possible.
Contact Us
If you have any questions regarding our Privacy Policy or data practices, please contact us at:
Solera Awning®
4845 Quilly Lane
Columbus, Ohio
Email: [email protected]
Phone: 614-581-9786
EU Data Subject Requests
If you are located in the European Union, you may have additional rights under the General Data Protection Regulation (GDPR). These include:
- Right of access – Receive a copy of your personal data
- Right to rectification – Request incorrect data be corrected
- Right to erasure – Request personal data be deleted
- Right to restrict processing – Limit how data is used
- Right to object – Object to data processing
To make a GDPR request, please send an email to [email protected]. Please include your name, email, phone number, country of residence, and specific details about the data request.
You also have the right to lodge complaints regarding data practices to your country’s supervisory authority.
California Privacy Rights
The California Consumer Privacy Act (CCPA) requires us to provide state residents with some additional information on how we handle their data. These disclosures include:
Personal Data Collected: The categories of personal data we collect and use include identifiers like your name, address, email and IP address; commercial information like order details and purchase history; internet/usage information like browsing history and clickstream data; and inferences drawn from the above like product preferences and predicted interests. We do not collect sensitive personal data like race, ethnicity, genetic, or health data.
Purposes: We use data to provide products and support, process orders and payments, administer warranty/guarantee claims, conduct analytics, personalize your experience, market services and products, detect security incidents, and comply with legal obligations.
Data Sales: We do NOT sell or rent any personally identifiable information to unaffiliated third parties for marketing purposes or otherwise. However, we may disclose data when required by law, with service providers we work with, or if the business is acquired or transferred.
CA Rights: California law grants state residents certain rights and control over their personal data including the right to know how it is used/shared, opt-out of sales, access a copy, and have it deleted. To make a request under the California Consumer Privacy Act (CCPA), please contact us via the information below.
Contact Us: If you are a California resident and have questions regarding our privacy practices, please email us at: [email protected] or send a letter to:
Solera Awning®
4845 Quilly Lane
Columbus, Ohio
